On July 31, 2020, the Federal Commerce Fee introduced that it has charged a California-based firm with deceptively promoting a $23,000 therapy plan as a scientifically confirmed approach to deal with COVID-19, the illness brought on
Based on the FTC’s criticism, Golden Dawn started advertising and marketing its Emergency D-Virus plan as a therapy for COVID-19 in March 2020. Promoting on billboards, their web sites and social media, the FTC alleges that Golden Dawn falsely claims that the corporate’s dietary supplements—ImunStem, Aktiffvate, and AnterFeerons—are “uniquely certified to deal with and modify the course of the Coronavirus epidemic in CHINA and different nations,” and that customers can anticipate the “disappearance of viral signs inside two to 4 days.”
The FTC despatched Golden Dawn a warning letter in April 2020, demanding that it instantly take away all promoting claims that the merchandise may stop, deal with, or remedy COVID-19. But, in line with the FTC, Golden Dawn continues to market the plan as a COVID-19 therapy
“We warned the defendants to not falsely market their product as an efficient therapy for COVID-19, however they didn’t cease,” mentioned FTC lawyer and Bureau of Client Safety Director Andrew Smith. “As this case makes clear, the FTC is ready to sue firms that proceed to make misleading well being claims about COVID-19 or different critical illnesses.”
The FTC alleges that the defendants even have promoted and bought a variety of dietary dietary supplements as therapies for most cancers and Parkinson’s illness, in addition to many different completely different critical well being situations and illnesses. A few of the defendants’ therapies price as a lot as $170,000 to $200,000, in line with the company. The FTC alleges that, in actuality, they’re comprised primarily of assorted herbs and spices and the well being claims are unsubstantiated.
The FTC additionally alleges that the defendants falsely declare their merchandise and therapy plans have been reviewed and accepted by the FDA, and designated protected and efficient.
The criticism was filed within the U.S. District Courtroom for the Jap District of California.
This matter ought to be of curiosity to people who market dietary dietary supplements and nutraceuticals on-line, in addition to people who have obtained a CID or have been named as a defendant in an enforcement motion.
Richard B. Newman is a FTC lawyer at Hinch Newman LLP. Comply with him on Nationwide Regulation Evaluate @ FTC Protection Lawyer and on Twitter @ FTC Protection Lawyer.
Informational functions solely. Not authorized recommendation. Could also be thought-about lawyer promoting.