Associates beware! Do you know that retailers can depart detrimental suggestions about you in ShareASale and each different service provider can see it? Right here’s a narrative of how I used to be wrongly accused of trademark bidding violations this week and am unable to get the detrimental suggestions eliminated regardless of there being no proof that I did something unsuitable.
Tuesday morning I obtained an e mail from Pets Warehouse that mentioned:
“You might be in someway linked to cashbackholic.com, you or them are utilizing our trademark in vilation of our phrases, you could take down that trademark not bid on that Mark ASAP or we are going to delete you from our program”
I responded instantly:
“We’re under no circumstances associated to Cashbackholic. They merely hyperlink to our web site with none permission from us. They hyperlink to all totally different varieties of web sites with out being associated to them. They’re simply an informational web site that tells folks the place they’ll store on-line. We don’t management them or their bidding or hyperlinks in any approach.”
I believed that may be the top of it or a minimum of open up a dialog the place the service provider and I might resolve issues, particularly since I don’t even do any PPC. As an alternative, I instantly obtained a discover that I had been faraway from this system. Positive…I hadn’t promoted them in years since that they had a robust OPM crew working with them. So I simply eliminated them from Sunshine Rewards and figured that was the top of it.
Then I obtained a message from one other one in all my retailers exhibiting me that this had popped up when he logged into ShareASale:
The detrimental suggestions learn “TM bidding through alias.” The service provider (who’s a buddy of mine) jokingly requested what I had gotten myself into. Inside minutes I obtained an e mail from an OPM advising me that the detrimental suggestions had additionally popped up when he logged into ShareASale. It was clear to me that doubtlessly tons of of my retailers had been now being suggested that I used to be illegally trademark bidding.
This was taking issues too far. I emailed Pets Warehouse advising them that I wished the detrimental suggestions eliminated as a result of it was not true and was defamatory of me and my firm. The detrimental suggestions might injury my popularity with present and potential retailers. As well as, as an legal professional and Government Director of the Efficiency Advertising Affiliation, I take issues like this VERY critically and don’t in any approach wish to be related to it.
What adopted was a collection of emails that confirmed that Pets Warehouse doesn’t have an understanding of how internet affiliate marketing works and has no drawback besmirching the popularity of its affiliate companions. I concerned ShareASale within the scenario they usually supposedly informed the service provider that I used to be not concerned in any trademark violations. I’m not gonna lie….I bought fairly nasty in these emails the extra offended I bought concerning the scenario.
Pets Warehouse continued to allege that as a result of Cashbackholic linked to my web site, I have to be not directly colluding with them. Truly, Sunshine Rewards was listed LAST of the entire money again websites listed on the web page. Logically talking, why would I listing my very own web site final if I used to be behind the web site??
Whereas I continued to demand that Pets Warehouse take away the detrimental suggestions, they continued to demand that I someway cease Cashbackholic from bidding on their identify–though I attempted repeatedly to clarify that it was not my accountability and I had no responsibility to intervene within the problem. (I don’t even know if there was any trademark bidding happening as a result of it doesn’t concern me and I didn’t really feel the necessity to examine.)
As soon as Pets Warehouse was faraway from Sunshine Rewards, Cashbackholic eliminated us from their Pets Warehouse web page. It’s performed mechanically after they scrape our web site for our listings. There was no communication between me and Cashbackholic. And but Pets Warehouse now used our removing from the positioning as additional proof that we should have been colluding with them. Once more–a real lack of information (and even need to grasp) on the a part of Pets Warehouse.
After I once more identified that 1) ShareASale didn’t consider I did something unsuitable, 2) Pets Warehouse had no proof I had performed something unsuitable, and three) this was hurting my enterprise, I obtained an e mail that ended with this:
“You my expensive are responsible past doubt”
I’m not his “expensive” and I don’t respect being talked to love a 6 12 months outdated lady. This e mail is an ideal demonstration of the perspective of the possession of Pets Warehouse and their incapacity to grasp our trade. There are MANY websites that merely mixture data from different websites (similar to money again comparability websites or deal comparability websites). If he would have taken the time to understand my experience and assist him perceive how these websites function quite than instantly leaping to conclusions and refusing to hearken to onerous proof, he might have realized one thing about our trade and hopefully not broken the reputations of different associates.
As an alternative, he has now unfairly defamed Sunshine Rewards and doubtlessly value us enterprise. As an affiliate, do you wish to take the possibility of working with Pets Warehouse and being the subsequent one which he does this to?
I’m grateful to the retailers and OPMs who’ve jumped into ShareASale and left me optimistic suggestions to attempt to counteract the detrimental suggestions of Pets Warehouse. I so hoped that they might see cause and take away their suggestions however since they received’t, I can solely share what I’ve realized this week:
- Associates ought to watch their suggestions in networks and reply instantly if one thing is inaccurate.
- Retailers ought to depart optimistic suggestions for associates they like working with since you by no means know the way suggestions is being manipulated by different unscrupulous retailers.
- Pets Warehouse shouldn’t be trusted as a result of if they may do that to me, they may do that to anybody.
- Retailers who don’t fully perceive internet affiliate marketing ought to rent OPMs to assist them with issues like this in order that good associates should not have their reputations ruined.
I’m guessing that I’m not the one web site that bought swept up into this and it received’t be the final time a service provider unfairly leaves detrimental suggestions a couple of good affiliate. The most effective we will all do is name out the dangerous gamers and proceed to present all of our help to the great ones.